The MSP Sales Toolbox

Battle-tested tools from a sales veteran who's managed $250M+ in B2B sales

Get Instant Access to the MSP Sales Toolkit

No fluff, no theory. Just practical systems that drive real results.

Stop Duck Taping Together Sales Solutions That Don't Work

Most of your sales reps are trying to piece together sales processes from blog posts, YouTube videos, and generic "best practices." 

But what got you here won't get you to $15M or more.

Many of the tools we’ve provided in this toolbox we've personally used:

Move close rates from 26% to 44%

Help MSPs & other B2B businesses add millions in additional revenue

Transform companies from $50M to $230M

Turn chaotic sales teams into predictable machines

Drive revenue from $597k/mo to $1.004 million in <90 days

And create real enterprise value for eventual exit.

Now we’re making this toolbox available to MSP owners who are ready to build serious sales orgs.

What You're Getting

Everything in this toolbox comes from decades of hard won experience:

Managing 250+ million in sales

Training 500+ sales managers

Building sales teams from scratch

Working with 250+ MSPs

Reviewing 10,000+ sales calls

"I trust Ray implicitly with my sales team. And that’s saying a lot"

Robin Robins,

Founder of Technology Marketing Toolkit

Sneak Peak of What’s Inside Your Toolbox

Chief Growth Officer's Scorecard

Find your sales bottlenecks and fix them, fast.

Stop guessing what's breaking your sales process. This diagnostic tool helps you:

Identify exactly where your pipeline is leaking money

Calculate the metrics that actually matter

Know which fixes will move the needle fastest

Create a clear action plan for scaling revenue

Lean Sales Management Guide

Run your sales team without drowning in meetings.

A proven weekly schedule for managing sales teams efficiently:

Sales meeting agendas that drive results

Call review frameworks that improve performance

Role play sessions that build real skills

One-on-one formats that create accountability

No more random check-ins or wasted hours. Just structured systems that work.

Revenue Forecast Model

Know your real numbers and where they're going.

Stop flying blind with your pipeline. This calculator helps you:

Map your entire sales funnel metrics

Calculate conversion rates at every stage

Project accurate revenue based on leading indicators

Know exactly how many leads you need to hit your goals

Sales Interview Hiring Questions

Stop hiring the wrong salespeople.

A battle tested framework for identifying salespeople who will actually perform:

Question sequences that reveal true capabilities

Red flags to watch for in interviews

Ways to verify past performance claims

How to assess cultural fit without guessing

Objection Handling Playbook

Turn "I need to think about it" into closed deals.

Real scripts and frameworks for the objections you face every day:

Price pushback responses that work

How to handle "need to think about it"

Ways to navigate decision-maker dynamics

Techniques for shortening sales cycles

More tools are added regularly.

Get Instant Access to the MSP Sales Toolkit

No fluff, no theory. Just practical systems that drive real results.

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