We don't coach your sales team. We build it and run it.

Build a Sales Org That Scales Your MSP

Fractional sales management for MSPs. We recruit the reps, install the playbooks, and run the sales function — whether you have an SDR, an OSR, or no one yet.

Not a course. Not a consultant. Not a lead-gen agency. A sales department, installed.

Book A Clarity Call

STRATEGIC ADVISOR

"I trust Ray implicitly with my sales team"

Robin Robins, Founder of Technology Marketing Toolkit — the largest MSP mastermind in the world, and Strategic Advisor to MSP Sales Partners.

Ray spent 5 consecutive years as Expert in Residence at TMT. Robin is both a former client and an active advisor.

you recognize any of these, you're not alone

Sales is still founder-led. You're the best closer in the building because you're the only one ever shown how. Every deal funnels through your calendar, and the business can't scale past your bandwidth.

You've hired reps before and it didn't work. Maybe twice. You paid the comp, put someone in seat, and 6–12 months later you were back to square one — poorer, and convinced sales talent doesn't exist

There's no real sales process. No qualifying framework. No discovery structure. No proposal template that wins consistently. Every rep runs deals their own way, and pipeline reporting is a guess.

Marketing isn't producing enough conversations. Referrals plateau. Events go quiet. Inbound trickles. You've tried agencies that billed aggressively and produced marginally

No one is managing the sales team. You don't have time to run weekly meetings, review calls, or coach pipeline. And even if you did, you've never been trained to do any of it.

Here's what a real sales function looks like

A documented sales process your reps can actually run. Qualifying, discovery, proposals, objection handling, follow-up — written down, trained on, enforced.

Pipeline you own, not rent. Lists, sequences, CRM data, messaging, call intel — all built inside your business. When an engagement ends, the asset stays with you.

Reps coached weekly, not quarterly. Real call reviews. Real pipeline reviews. Real performance management. The rhythm that turns average reps into contributors and good reps into closers.

A mastermind you don't pay extra for. Your reps sit in peer forums with SDRs and OSRs from ~100 other MSPs. Your managers see what's working across the portfolio. Nobody operates in a vacuum.

A sales function that runs without you in every meeting. You stay involved where it matters — strategy, big deals, culture — and stop being the bottleneck everywhere else.

You've probably already considered the alternatives.

Here's the honest math on each one

vs. a VP of Sales in-house

A real sales leader costs $100K+ a year, and most MSPs burn through 2–3 hires before one sticks. Even if you have the cash flow, you don't have the systems to ramp them. We plug you into an operating program on day one.

vs. a single fractional sales manager

A good fractional starts at $5K/month, splits time across 3–4 clients, and has no backup. We're a fractional management program, not one person — a full delivery team, built-in redundancy, and a standardized operating system.

vs. a lead-gen agency

Agencies rent you results. You don't own the CRM, the lists, the messaging, or the intel. When the contract ends, the asset walks out with them. We install the system inside your business. You keep it.

30 minutes. No pitch deck. We'll tell you whether we can help

Three programs. One sales department.

SDR Accelerator

Fractional sales management for your SDR. We help you recruit, train, and manage sales development reps who fill your calendar with qualified prospects. Includes coaching, accountability, and performance tracking.

Built for: $1–5M MSPs

Starts under $1K/month

OSR Accelerator

Replace yourself as the closer. We manage your Outside Sales Rep — build the playbooks, write the 30/60/90 ramp plan, review their calls weekly, and run their pipeline. If the seat is empty, we recruit into it

Built for: $5–15M MSPs

Starting at $3,500/month per rep

Recruiting

Sales recruiting, built for MSPs. SDR or OSR, domestic or abroad — transparent pricing for each. Every hire comes with our MSP hiring toolkit and a 30-day training plan. Bundle it with an Accelerator and the placement carries a 12-month guarantee

Built for: $1–30M MSPs

Starting at $4,000

The numbers behind the program:

Built on Ray's 25+ years in sales leadership, $1B in sales managed across his career, and 5 consecutive years as Expert in Residence at Technology Marketing Toolkit.

~100 active MSP clients

65+ SDRs under direct management

300+ MSP sellers trained and coached

20+ MSP growth engines audited

1,000+ qualified meetings booked in program

$1M+ in pipeline sourced by OSRs in program

"When we were looking at starting the SDR program, we were very intimidated about what we need for inside sales? Who do we hire? What would the program look like? And then once we hired them, what would we do with it? It's been a great experience getting our team set up."

Bruce Kelly

CEO of Vivetec

The team actually doing the work

Ray Green,

Equity Partner & Founder

Samé Nel,

Head of SDR Management Delivery

Usman Khalid

SDR Sales Manager

Kristian Rosales

Customer Success Manager

Doug Ellish

Sales / Revenue Coordinator

Amber Haag

Recruiting Manager

Nelson Diaz

Operations & Technology

Robin Robins

Strategic Advisor

"The progress has been exponential. Our sales pipeline has never been fuller. While other MSPs are struggling for leads, we have a steady flow of qualified opportunities."

Michael Glasser

Equity Partner & EVP of Frontline Managed Services

Here's how this starts

Step 1: Book a Clarity Call 30 minutes. We'll diagnose where you are, what's in the way, and whether we're the right fit. No pitch deck.

Step 2: Get a custom roadmap If we're a fit, we'll map what the first 90 days look like — which program, which seat, which playbook, which metrics.

Step 3: Install the program SDR Accelerator, OSR Accelerator, Recruiting — or a combination. We hire, train, manage, and drive outcomes.

No pressure. If we're not the right fit, we'll be the first to tell you.

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