You built a successful MSP through raw talent and determination. But what got you here won't get you there.
Let us guide you through the process of creating playbooks, recruiting the best salespeople, then training and coaching them–so you can focus on doing what you do best.

You're sitting on a goldmine of untapped revenue. But you're stuck because your sales "system" isn’t built on repeatable processes and playbooks.
You don't have a scalable sales org. You have founder-led sales, reps that can't be replicated, or processes that live in your (or someone else’s) head.
Our goal? Repeatable revenue, enterprise value creation, and the freedom to reclaim your calendar... close deals without being chained to discovery and proposal calls.


Your sales process depends entirely on you. When you're not selling, nothing closes. When you are selling, nothing else gets done.
You've tried hiring sales reps and it didn't work. They couldn't replicate what you do naturally. They needed constant management. They cost more than they generated.
You're getting some appointments but you're still the one closing everything. Whether from marketing, referrals or an SDR, you need someone who can actually close deals.
You're flying blind on performance. Is your rep doing well? Are they improving? What should they be doing differently? You're guessing.
Your CRM captures data but provides zero insight. You have reports but no idea what they mean or what to do about them.
These problems are destroying your company's value and making it impossible to scale beyond what you can personally handle.
Predictable revenue growth. No more feast or famine months. Your sales become systematic and repeatable.
Enterprise value creation. A business that runs without you is worth significantly more than one that depends on you.
Freedom from founder-led sales. Stop being the bottleneck. Focus on strategy while your team handles execution.
Scalable systems. Processes that work whether you have 2 reps or 20 reps.
Real sales management insights. Know exactly how your team is performing and what to fix next.


Sales Development Rep (SDR) Accelerator
Get qualified appointments flowing consistently.
Fractional sales management for your SDR. We help you recruit, train, and manage sales development reps who fill your calendar with qualified prospects. Includes coaching, accountability, and performance tracking.

Outside Sales Rep (OSR) Accelerator
Hire and train closers who can replicate your results.
Fractional sales management for your closer. We help you find, interview, and onboard outside sales reps with personalized training programs and ongoing coaching. Build a sales organization that generates revenue without eating your calendar.

Sales audit
Diagnose exactly what's breaking in your sales process.
We analyze your current sales process, document it, diagnose the primary bottlenecks, and create a custom roadmap for building your sales org. This is truly a 360° deep dive.

Sales Management
Scale beyond individual reps with proper sales leadership.
Complete sales management buildout including hiring, training, and systems for managing multiple reps and complex sales operations.

20+ years of B2B sales leadership
Former Managing Director, U.S. Chamber of Commerce
Built multiple high-performing sales teams from scratch
Managed $240M+ in sales revenue

Founder of Technology Marketing Toolkit
Creator of MSP Success Magazine
Host of world's largest MSP mastermind
Trusted advisor to 10,000+ MSPs worldwide

Hired and trained hundreds of BDRs/SDRs
Expert in appointment setting programs
Consistently delivers 50+ appointments monthly
Proven team leadership capabilities

20 year sales professional based in Johannesburg, South Africa
Cold calling coach to over 40 SDRs
Closed over $1.5 million in online High Ticket sales in under 5 years
Recruiting, hiring and training expert
SDR team lead

5+ years scaling operations across multiple industries
Led Large scale tech project
Built custom operational modules and automated workflows
Cross-industry project leadership in US markets
Engineering background with process optimization expertise

Qualified attorney who transitioned into sales
5 years of sales experience
Built and scaled high-performing sales teams
Designed sales playbooks, training programs, and outreach sequences

Doug Lawson,
12+ years of direct response copywriting experience
Ghostwriter for top CEOs on LinkedIn
Copywriter for $5m - $15m companies
Specializes in creating content that creates buyer intent
We're constantly growing and looking for talented sales professionals. If you're interested in opportunities with MSP Sales Partners or want to be considered for roles with our clients, we'd love to hear from you.
