Transform Sales Into your Company's Superpower

You built a successful MSP business through raw talent and determination. But what got you here:

Founder-led sales

Intuition-based decision making

Grinding it out instead of building systems

…Won't get you where you want to go.

It's time to transition from winging it, to winning consistently.

"I trust Ray implicitly with my sales team. And that’s saying a lot"

Robin Robins

Founder of Technology Marketing Toolkit

The hard truth

Whether you're a growing MSP or an established player. You're likely sitting on a gold mine of untapped revenue.

But you're held back by:

Sales processes that depend entirely on individual talent

CRMs that capture data but provide zero actionable insight

Pipeline "management" scattered across eight different spreadsheets

Salespeople who can close but can't be replicated

Marketing that generates leads that inconsistently converts

These are destroying your company's value and making it impossible to scale.

Transformation starts here

We help owners implement sales systems that:

Drive predictable, repeatable revenue growth

Create enterprise value for eventual exit

Support scaling from 5M to 50M+ in revenue

Convert more leads without needing more marketing

Get Weekly Sales Insights

Join 500+ MSP leaders getting actionable advice from a 15-year veteran sales leader.

Learn the strategies that helped MSPs scale from $5M to $50M+.

"The progress has been exponential. Our sales pipeline has never been fuller. While other MSPs are struggling for leads, we have a steady flow of qualified opportunities."

Michael Glasser

Equity Partner & EVP of Frontline Managed Services

Your sales powerhouse trainers

Ray Green,

Founder & Fractional CRO

Managed $250M+ in B2B sales

Trained 500+ sales managers and executives

Reviewed and coached 10,000+ sales calls

Helped MSPs increase close rates from 26% to 44%

Generated millions in additional revenue through systematic improvements

Shawn Buxton,

Fractional VP of Sales

20+ years of sales leadership experience

Trained and coached 500+ sales managers

Proprietary sales leadership methodologies

Proven track record of performance improvement

Melanie French,

Fractional VP of Sales

Led company growth from $50M to $230M

Managed teams of 75+ sales reps

Deep expertise in sales conversion

Specialist in sales team development

Missy Vega,

Fractional Business Development Manager

Hired and trained hundreds of BDRs/SDRs

Expert in appointment setting programs

Consistently delivers 50+ appointments monthly

Proven team leadership capabilities

Chanette Clinton,

AI & Systems Architect

Specializes in sales process automation

Creates AI-powered sales systems

Implements machine learning solutions

Builds scalable sales infrastructures

Doug Lawson,
Fractional Content Officer

12+ years of direct response copywriting experience

Ghostwriter for top CEOs on LinkedIn

Copywriter for $5m - $15m companies

Specializes in creating content that creates buyer intent

The path to get there

We offer multiple ways to transform your sales org:

360° Sales Audit

SDR Sales Community

Fractional Sales Management

Customized Team Training

LinkedIn Client Acquisition

Appointment Setting

"When we were looking at starting the SDR program, we were very intimidated about what we need for inside sales? Who do we hire? What would the program look like? And then once we hired them, what would we do with it? It's been a great experience getting our team set up."

Bruce Kelly

CEO of Vivetec